Shorts borrowed 13.72M shares against only 8.9M that exist to borrow — the float is mechanically broken. Business is inflecting with guidance raised and a $26 analyst target. Gamma at $25/$30 strikes forces market maker buying into any upward move. Social ignition confirmed this morning. The coil has been loaded for months, the catalyst fired yesterday, ignition started today. Sold after this failed to become a meme stock.