Plan was to ride the wave up and sale for .15 to .20 profit on this news about an FDA Clearance. I thought the momentum was good, volume and buyers were in control at open and I bought in on the way up and then that momentum stalled and the trade quickly went against me. Looking back and seeing the high buy volume and small price action followed by fading buy volume was my clue to cut losses quickly but I held on to hope and lost. Remember hope is not a strategy.