Clearly my mistake and reluctance to cut the loss while small. The market was very slow on the day, I captured it on video, commented on that and still decided to take the trade. Missed the right opportunity close to VWAP, and entered at 2.32, 2.37, and 2.42 (the stupidest entry considering VWAP was at 2.43) with 300 shares respectively averaging up. Clearly caught in a short squeeze, didn't cut losses when it broke VWAP at 2.44 and on a red/green move at 2.50-learnt my lesson..