When I entered, I immediately didn't like the play as it didn't spike like I thought it would. Rule 1 is to cut losses quickly. So I tried. ETRADE hadn't completed the order yet, so I tried cancelling. But then Etrade told me it had completed the order after that cancellation. Multiple attempts to sell later, and I was told 30 minutes later that my first attempt to sell had gone through. -20, and -9.99 for the trade fee. Don't enter unless you are sure!!! Otherwise panic sets in.