Made this play purely off the technical momentum it showed early in the morning. I saw it was a big pre-market percent gainer, and bought it after the stock did an intra morning 0.20 breakout. That was pretty much how I would buy during this streak of good plays. Got burned badly on NETE later on doing this, and so stopped. The market in early 2014 was on fire so this sort of thing worked, but in the present I would never recommend trading like that from what I know now.